Our Websites
This policy sets out how we use and protect any information you give us whilst using our websites, including
www.holgates.co.uk and
www.holgatescottagecollection.co.uk.
Section 1 – How we use your information
We only collect, use and hold information that we need to be able to provide you with the service you are requesting. You don’t have to give us any of this personal information but if you don’t then you may not be able to access our products and services. It would also be extremely difficult for us to be able to provide you with an optimal level of customer service. The guide below details what information we collect and how we use it.
Your name and contact details
| How we use this |
Why? |
| Getting in touch with you |
We may need to get in touch with you about your holiday, holiday home purchase or if you have requested information from us. We’ve got to do this to perform any business with you. |
| Sending you information by email, SMS, post or telephone about our products or services |
We are constantly improving our business and we like to keep you up to date. We only do this with your permission and you can opt out at any time if you change your mind. |
| For insurance purposes |
Your details may be collected and processed for insurance purposes when purchasing a holiday home. This may require your details to be shared with GoldPark and insurers. |
| For our accounting records |
These details are needed for your invoice and our accounting and tax records. |
Your payment and financial information
| How we use this |
Why? |
| Taking payments and giving refunds |
We have to do this to perform our contract with you. Don’t worry, we don’t keep this information. |
| Acting as a credit broker |
We act as a credit broker if you choose to use finance to fund a holiday home purchase with us. The finance provider needs this information to make an assessment as to affordability and so they can take your monthly payments. |
Your passport or other proof of ID
| How we use this |
Why? |
| Compliance with money laundering regulations |
Holiday homes are a significant investment and we have a legal obligation to ensure you are who you say you are and that you are over 18. |
Your communications history with us
This includes emails, telephone calls, post, instant chat and social media.
| How we use this |
Why? |
| Providing customer service and support |
We have to do this to perform our contract with you. If you have additional needs or service requests and let us know, then we need to keep track of those to enable us to deliver on them. |
| Training our team members |
We want to make sure you get the best possible customer experience. In the rare instances that we fall short of your expectations we look to learn from our errors. |
Customer History
This includes all holiday bookings with us, any details relating to holiday home ownership, and when you have requested information from us.
| How we use this |
Why? |
| Selling you things |
We have to do this to perform our contract with you. You can’t come on holiday unless you have a booking with us. |
| Providing customer service and support |
We’ve got to do this to perform our contract with you. |
Information about your devices and how you use our website
We collect your IP address, device type and your location data (if you choose to share it with us) when you browse our site. We also track how you use our website.
| How we use this |
Why |
| Improving our website |
We always aim to improve our online customer journey. |
| Protecting our website |
This data helps to prevent and detect fraud against us or you. We also need to meet our legal obligations about looking after your data. |
Your responses to promotions, competitions and surveys
| How we use this |
Why? |
| Improving our customer service |
We need to know how you found your experience with us so we can improve where needed and celebrate when we achieve the highest of standards. |
| Running a competition or promotion |
We use your data to help you win that prize or make you aware of that promotion. |
CCTV
| How we use this |
Why? |
| Preventing crime and keeping us all safe |
Our CCTV is regulated by ICO and our recorded images can be used for the purposes of investigation and evidence in the unlikely event that something happens to you or your property. |
HR Information
This includes any data that is required if you apply to be a member of the team at Holgates Holiday Parks or are employed by us. It includes, but is not limited to, National Insurance numbers, bank details, relevant qualifications, medical history and appraisal information.
| How we use this |
Why? |
| Obtaining proof of your eligibility to work in the UK |
We have a legal obligation to check that every potential employee is eligible to work in the UK and hold records to support those checks. |
| Checking you have the right qualifications to do the job |
It’s common sense but we need to ensure things like you hold an up-to-date lifeguarding qualification if you want to work poolside. We need to hold records that support these checks. |
| Reporting to HMRC |
We must take PAYE and NI deductions from your wages and pay and report these to HMRC. |
| Paying you |
We can’t pay you if we don’t have your bank details. Don’t worry, they are all stored securely and are not used for any other purpose. |
| Keeping you safe |
If you have a medical condition then it’s important we know about it, so we can keep you safe at work. |
| Helping you grow and improve |
Great team members are at the core of our business and we want to help you gain new skills and experiences to help you in your career. We do this through personalised feedback on both a formal and informal basis. |
Other ways we use your data
We regularly aggregate personal information and use it for purposes including data analysis, developing new products and services, research, testing of IT systems, improving our website and for marketing purposes. When the data is aggregated the detail relating to an individual is not separately identifiable. Where appropriate our data is also anonymised so that it does not individually identify you.
Section 2 – Sharing your information
We do not and will never sell your personal data to a third party for the simple reason that it’s yours, not ours.
There are instances where we do need to share your data to be able to provide you with the services you are requesting or required by law. These include, but are not limited to:
- Companies which provide our payment services
- Our software vendors for our park management systems
- Professional service companies such as our data cleansing and direct mail providers
- Our IT and web hosting providers
- Finance companies, in the capacity of our role as a credit broker
- Legal and governmental agencies
- Social media where you directly tag us or link to our products or services
We only work with companies who take the same amount of care with customer data as we do.
Where possible we also anonymise data before sharing it and use aggregated data where it makes sense. We only share individual personal data where there is no alternative.
Section 3 – Keeping your information
We will only hold on to your personal information for as long as it is needed to provide you with the service you are requesting, or to meet legal or regulatory data retention requirements.
We perform regular reviews of all the data we hold and assess whether it still needs to be kept. If there is no valid reason for us to keep it then we delete or destroy it.
Section 4 – Marketing Messages
We tailor our marketing messages so we hopefully only contact you about things of interest to you. These can be by email, mail, text or telephone. You can opt out of receiving messages at any time by letting us know your full name, postcode, email address and phone number.
How to stop receiving messages from us
- By telephone. Call 01542 701508
- By emailing us at reception@holgates.co.uk
- By clicking “unsubscribe” or by updating your preferences via the links at the bottom of any email you receive
- By mail to STOP MARKETING, Holgates Holiday Parks, Middlebarrow Plain, Cove Road, Silverdale, Carnforth, Lancashire, LA5 0SH
Once you do this, we will update your profile to ensure that you don’t receive further marketing messages. It may take up to 28 days for all our systems to be updated following receipt of your request and we apologise for any marketing messages you may receive in the interim period.
Stopping marketing messages will not stop service communications such as issuing of booking confirmations or pre-arrival messages.
Section 5 – Online adverts for Holgates Holiday Parks
Like many other companies we engage in online advertising. This is to keep you updated on all the exciting things going on in our business, including offers and promotions, and to help you easily find the products and services you are interested in.
We do this using a range of digital marketing, exchanges and online advertising techniques like web beacons, pixels, ad tags, cookies, mobile identifiers and specific services like Facebook’s Custom Audience service.
The online adverts you see are based on the information we hold about you, your previous use of the Holgates Holiday Parks website or on Holgates Holiday Park banners or ads you have previously clicked on. If you wish to stop seeing these adverts or reduce the number you see, you’ll need to configure your personal settings on the platform you are using.
Section 6 – Changes to this policy
This policy will be updated from time to time to reflect both the latest data protection laws and how we use and process your data.
Section 7 – Cookies
We use cookies on our website. For more information, please refer to our cookie policy.
Section 8 – Your Rights
You have a number of rights with regards to your personal information under the General Data Protection Regulation (GDPR). These are:
- The right to be informed about how your personal information is being used – that is why we have put together this document
- The right to access the personal information we hold about you
- The right to rectify any information we hold about you that is incorrect
- The right to request that the information we hold about you be erased, or place restrictions on how we process it
- The right to request that we provide the information we hold about you in a format that can be easily transferred to you or another service provider – “data portability”
- The right to complain to your data protection regulator – In the UK this is the Information Commissioner’s Office
Section 9 – Contacting us about this notice
If you have any questions or feedback about this notice, wish to exercise your rights as set out above, or have a complaint, please contact us in writing at either reception@holgates.co.uk or The Data Protection Officer, Holgates Holiday Parks, Middlebarrow Plain, Cove Road, Silverdale, Carnforth, Lancashire, LA5 0SH
This policy was last updated on 14.09.2021
